Conversion & Trust
Checks that affect whether a visitor actually converts or trusts the page once they land on it — CTAs, trust signals, contact information. Source: src/lib/htmlAudit.ts (analyzeConversions).
6 rules in this category.
| ID | Rule | Severity | Weight |
|---|---|---|---|
above-fold | No clear call-to-action near the top of the page | High | 12 pts |
mobile-viewport | No responsive viewport meta tag | High | 11 pts |
form-length | Signup/contact form asks for N fields | High | 9 pts |
cta-clarity | Generic call-to-action text found ("(actual value found on the page)") | Medium | 8 pts |
trust | No obvious trust signals detected | Medium | 7 pts |
contact-path | No visible contact method found | Medium | 5 pts |
above-fold
No clear call-to-action near the top of the page
| Severity | Weight | Category |
|---|---|---|
| High | 12 pts | Conversion & Trust |
What triggers it & why it matters: Visitors may need to scroll well past the first screen before finding anything to click.
How to fix it & effect on score: Place a primary action (button or prominent link) within the first section of the page. Fixing this removes the 12 pts deduction from the Conversion & Trust category score on the next scan.
What a pass looks like: A call-to-action appears early in the page
mobile-viewport
No responsive viewport meta tag
| Severity | Weight | Category |
|---|---|---|
| High | 11 pts | Conversion & Trust |
What triggers it & why it matters: Without a viewport meta tag, mobile browsers render a desktop layout and zoom out, making buttons and text hard to tap and read.
How to fix it & effect on score: Add <meta name="viewport" content="width=device-width, initial-scale=1">. Fixing this removes the 11 pts deduction from the Conversion & Trust category score on the next scan.
What a pass looks like: Responsive viewport meta tag is set
form-length
Signup/contact form asks for N fields
| Severity | Weight | Category |
|---|---|---|
| High | 9 pts | Conversion & Trust |
What triggers it & why it matters: Long forms shown before a visitor has a reason to trust the site tend to suppress completion rates.
How to fix it & effect on score: Cut the form to essential fields only, and ask for the rest after signup. Fixing this removes the 9 pts deduction from the Conversion & Trust category score on the next scan.
What a pass looks like: Form length is reasonable
cta-clarity
Generic call-to-action text found ("(actual value found on the page)")
| Severity | Weight | Category |
|---|---|---|
| Medium | 8 pts | Conversion & Trust |
What triggers it & why it matters: Buttons labeled "Submit" or "Click here" don't tell visitors what happens next, which softens click-through.
How to fix it & effect on score: Rename buttons to describe the outcome, e.g. "Start free trial" instead of "Submit". Fixing this removes the 8 pts deduction from the Conversion & Trust category score on the next scan.
What a pass looks like: Call-to-action text is descriptive
trust
No obvious trust signals detected
| Severity | Weight | Category |
|---|---|---|
| Medium | 7 pts | Conversion & Trust |
What triggers it & why it matters: No testimonials, review mentions, or guarantee language were found, which can leave first-time visitors uncertain.
How to fix it & effect on score: Add a short trust signal near the primary action: a testimonial, rating, or guarantee. Fixing this removes the 7 pts deduction from the Conversion & Trust category score on the next scan.
What a pass looks like: Trust signals are present on the page
contact-path
No visible contact method found
| Severity | Weight | Category |
|---|---|---|
| Medium | 5 pts | Conversion & Trust |
What triggers it & why it matters: Visitors who hesitate before converting have no easy way to reach out with questions.
How to fix it & effect on score: Add a visible contact link, phone number, or chat option. Fixing this removes the 5 pts deduction from the Conversion & Trust category score on the next scan.